Xiamen, Fujian -- Corporation leaders from two sides of the Taiwan Straits and academicians have reached a consensus that the mainland and Taiwan should be supplementary to each other and further reinforce all-round co-operation at the first cross-Strait brand forum in Xiamen, July 11, 2006.

In order to grace the Xiamen stop of the Chinese Brand Promotion tour, the forum accomodates entrepreneurs and experts addressing and exchanging ideas on brand building and protection.

Zeng Wenqi, Taiwan-based Bequ's sales manager in charge of the mainland market, said brand building varied in corporations of Taiwan and the mainland.

Both have its own merits and defects, Zeng added, the mainland has a rich talent pool as more than three million graduates hit the market each year, while Taiwan has accumulated useful experiences.

"As long as Taiwan and the mainland beef up mutual communication and cooperation, both would benefit from the closer ties by enhanced competence in the world market," Zeng said 

His idea was echoed by Professor Zhang Guoyou, vice president of Peking University at the forum.

"The brand serves as a symbol of certain quality," Zhang said, "The unique cultural background has played a crucial role to achieve a high-quality and competent brand name. So the common cultural background and Chinese identity are definitely the strong momentum of brand establishing of enterprises both in Taiwan and the mainland."