China's Q3 online shopping tops 450b yuanUpdated: 2013-11-21 16:10
The figure was a 42.4 percent year-on-year increase, according to a report released by iResearch, China's leading Internet industry research company.
Two factors contributed to the surging trend, online shopping in third and fourth tier cities and better marketing by e-business firms, said the report.
Business-to-customer platforms covered about 36.6 percent of the online shopping transaction volume, a growth of 5.6 percentage points compared with the third quarter last year.
B2C gained more popularity because of higher quality and business reputation compared to customer-to-customer online sales, said the report.