China's only satellite operating firm debuts

By Shangguan Zhoudong (chinadaily.com.cn)
Updated: 2007-12-25 19:31

China Direct Broadcast Satellite Co Ltd, which integrates China's all civilian telecommunication satellite and direct broadcast satellite resources, debut today after an asset reorganization.

Cheng Guangren, chairman of China Direct Broadcast Satellite Co Ltd, the country's only satellite operating firm, delivers a speech at the company's debut ceremony today in Beijing. [chinadaily.com.cn] 

The company, with a registered capital of 3.8 billion yuan (US$517 million) and total assets of seven billion yuan, now runs Chinastar-1, Sinosat-1, Sinosat-3, and Chinasat-6B satellites, according to Wu Jinfeng, general manager of the country's only civilian satellite operation firm.

Three more satellites, the Chinasat-9, Sinosat-4 and Sinosat-6, which are under building, will be launched, in an effort to provide China and Asian and Pacific users more services, Wu said.

Specifically, the Chinasat-9, a direct broadcasting satellite, will be launched in 2008, Wu said.

"Our sales revenue for 2008 is expected to reach 700 to 800 million yuan," Cheng Guangren, chairman of the satellite operator, told chinadaily.com.cn at the debut ceremony.

"We will focus on infrastructure construction in the near future," Cheng said.

"And we have no plans to go public in the near future," added Wu, the general manager.

The "SinoSat-3" communications satellite for radio and television broadcasting was launched in June this year. Its predecessor, the SinoSat-2, China's first direct-to-home satellite, was launched October 29 last year.

Cheng also revealed that the company has launched a special team in preparation for the games, to serve live broadcasting during the Beijing 2008 Olympic games.

China Direct Broadcast Satellite integrates all satellite-related assets, teams and businesses of China Satellite Communications Corporation, Sino Satellite Communications Company Ltd, and China Orient Telecomm Satellite Company Ltd, according to a reshuffling plan approved by the Stated-owned Assets Supervision and Administration Commission of the State Council.


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