In September, SAS will add more nonstop services to Beijing from two other Scandinavian capitals, the airline said.

As a part of the new strategy, SAS will discontinue nonstop flights from Copenhagen to Shanghai's Pudong International Airport from April 9th. It now has six flights a week on the route.

"As we opened the Shanghai service later than rivals, the load factor is not good given the fierce competition from other European carriers," said Belinda Yan with SAS China. "The flights from Beijing on the contrary had more than 80 percent of the seats filled last year."

The airlines instead will offer domestic connections to Shanghai and other major cities in China through Beijing, said the carrier.

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