'Golden week' tests HK Disneyland's popularity (Xinhua) Updated: 2006-05-04 09:30
Having over 10 million visitors to Hong Kong yearly, the mainland has been
deemed as a natural market for the city's Disneyland.
However, the idea is once again put into test when low attendance was
reported in the park during the ongoing Labor Day "golden week" holidays.
"Golden Week" Sees Flat Reaction
While Hong Kong expecting to receive about 420,000 visitors from the
mainland, Disneyland also announced the seven-day holidays as its "golden
week" for guests.
 A girl poses for a
photo in Disneyland in Hong Kong, September 12, 2005.
[newsphoto]
| Related publicity activities
included custom-made shining golden dresses for Mickey and Minnie Mouses, set
meal of Chinese dishes and uplifted ticket price for special dates.
Compared to the aggressive promotion, the theme park's "golden week" kicked
off in a quiet and orderly way due to low attendance of visitors.
On Monday, officially the first day of the holidays, neither long lines nor
big crowds were formed in the park.
A handful of working reporters and local cable TV's satellite transition
disks became so remarkable against an almost empty Main Street USA in the park.
At the entrance of several popular games, it took only five to ten minutes
waiting for visitors to have a ride, which on some weekends would have people
stand in line for at least half an hour.
Until Wednesday, tickets to the park for the rest of the "golden week" are
still available for on-line purchase.
It's a sharp contrast to what occurred in the Chinese New Year holidays only
three months ago, when Disneyland closed its gate to hundreds of visitors after
the park reaching its maximum reception capabilities soon after opening.
The waiting crowd, mostly tourists from mainland with advance-purchased
tickets, turned into rally ramming against the gate, climbing over the rail or
passing their kids over the fence.
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