Emporio Armani unveils Team Italia collection

EA7 Emporio Armani has unveiled the new Official Licensed Italian Team collection, in its role as Official Outfitter to Team Italia, created for athletes competing at the Milano-Cortina 2026 Winter Olympic and Paralympic Games.

To mark the collaboration, EA7 Emporio Armani presents a wide selection of garments and accessories inspired by the official kit worn by the athletes. The collection embodies the Olympic spirit and the sporting elegance of Emporio Armani through clean lines, high-performance materials and refined details that express national identity and pride.

Ski sets with jackets or down jackets, ski suits, T-shirts, sweatshirts and long- or short-sleeved polo shirts are crafted in an elegant milky white hue, featuring the word "Italia" across the back, with inserts and trims in green, white and red. The looks are complemented by coordinated accessories – gloves, belts, hats, bags, trolley cases and backpacks – along with technical waterproof trainers. Now available in selected Emporio Armani stores worldwide as well as Armani.com, the collection strikes a perfect balance between technical performance, comfort and contemporary design.

During the Milano-Cortina 2026 Olympic and Paralympic Winter Games, a series of vibrant activities will take place throughout Milan. From Jan 15 to Feb 16, the Emporio Armani flagship store at 31 Via Manzoni will draw attention with its window installations and two pop-up stores. EA7's presence will also extend to several landmark locations across Milan.

At the Milan Triennale, a dedicated art area will host installations and multimedia content highlighting the partnership between EA7 and the Italian team, which began in 2012. Casa EA7 will be set up at Duca d'Aosta Square, offering visitors the chance to revisit the highlights of the previous day's events and immerse themselves in the event's atmosphere through a dedicated photo booth. The space will serve as a hub for sports narratives and dialogue, featuring video content and podcasts with athletes, coaches, and special guests.

Furthermore, the Armani/Ristorante and Bamboo Bar within the Armani Hotel will offer a curated selection of themed cocktails, desserts, and breakfast dishes, with Bamboo Bar also broadcasting the events live throughout the Games.

The public can also take part in the EA7 city skiing route by visiting four main EA7 activity locations: the Emporio Armani Milan flagship store, the Milan Triennale, Casa EA7 at Duca d'Aosta Square, and the Armani Hotel. Participants who collect stamps at each location can receive a beautiful commemorative gift at the Emporio Armani Milan flagship store at 31 Via Manzoni.