Chinese designer brand embraces cultural roots, redefines Eastern aesthetics

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2025-10-20 14:17
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Founding designer Yang Yingying launches her fashion brand TUYUE's new collection during the SS26 Shanghai Fashion Week on Oct 12. [Photo provided to chinadaily.com.cn]

As the runway show for TUYUE's SS26 collection "Zenith" concluded at Shanghai Fashion Week, a moment of silence followed — the harsh lights faded, and the character "Zenith" appeared onstage like a "quiet footnote". This show, which abandoned the traditional catwalk and music, was more than just a design presentation — it also embodied TUYUE's core shift this year — from expressing ideas through language to stirring resonance via perception.

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