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Video: Museum's fashion brand weaves traditional modernity

By Yang Feiyue | chinadaily.com.cn | Updated: 2025-07-21 13:00
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Inspired by a prince's palatial residence, clothing designs reflect the stately architecture while blending contemporary styles, Yang Feiyue reports.

As stage lights danced across the solemn arches of Prince Kung's Palace Museum, they cast a warm glow that brought the centuries-old structure to life. Against this historical backdrop, a spring collection inspired by the mansion's architectural details and natural landscapes set camera shutters clicking in rapid succession on a hot mid-July night.

Stepping gracefully onto the stage, actress Mao Xiaotong drew all eyes in a black gown that shimmered in the lights with a quiet elegance.

Kung Fashion was recently unveiled at Prince Kung's Palace Museum in Beijing. [Photo by Jiang Dong/China Daily]
Kung Fashion was recently unveiled at Prince Kung's Palace Museum in Beijing. [Photo by Jiang Dong/China Daily]
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