Global EditionASIA 中文双语Français
Business
Home / Business / Companies

Air China celebrates 30th anniversary of Phoenix Miles

By Luo Wangshu | chinadaily.com.cn | Updated: 2024-11-28 20:40
Share
Share - WeChat
Members of Air China's Phoenix Miles loyalty program pose for a photo at an event in Beijing on Wednesday to celebrate the 30th anniversary of the program. [Photo provided to China Daily]

Air China marked a significant milestone on Wednesday as it celebrated the 30th anniversary of its Phoenix Miles loyalty program with a grand event in Beijing. Themed "Life's Journey, Companion of a Lifetime," the event honored the program's remarkable growth and development and offered a glimpse into its future plans.

Launched in 1994 as the first frequent flyer program in the Chinese mainland, Air China's "Phoenix Miles" (originally named "Guo Hang Zhi Yin") has become a cornerstone of the service the airline offers. Over the past three decades, the program has expanded significantly, now boasting over 93 million members across Asia and beyond. In 2013, the program was rebranded as "Feng Huang Zhi Yin" — Phoenix Miles — and became the first multi-airline frequent flyer program in Asia, further solidifying its status as a leader in the aviation loyalty sector.

The anniversary event was attended by over 300 guests, including representatives from the Civil Aviation Administration of China (CAAC), the State Sports General Administration, the China Disabled Persons' Federation, as well as leaders from various partner organizations and over 85 Phoenix Miles members. Among them were representatives from Air China's affiliates, including Shenzhen Airlines, Shandong Airlines, and other key aviation and non-aviation partners.

The celebration not only reflected on the program's growth but also unveiled exciting new features and rewards for members. A special announcement included the launch of the Phoenix Miles' VIP Member Incentive Program, which will take effect in January 2025. Under this program, members who reach specific spending thresholds will enjoy a host of enhanced benefits, including upgrade vouchers, seat selection vouchers, mileage extensions, and free ticket change options.

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE