Forum hosted in Shanghai explores AI's artistic frontiers

Hu Zhifeng, vice-president of the China Television Artists Association, identified intelligentization, networking and digitization as key trends transforming China's film industry. While acknowledging AI's potential to enhance audience engagement, he cautioned that AI-generated content currently lacks the originality and nuance of world-class cinema.

The event featured further keynotes on AI's applications across arts and film disciplines. A roundtable forum also discussed how AI generator content can empower artistic creation.

As a special session on the interdisciplinary scientific development of the 2024 Pujiang Innovation Forum organized by the Ministry of Science and Technology of the People's Republic of China and Shanghai Municipal People's Government, the forum was hosted by Shanghai University.