Hainan hosts overseas tour operators for cultural exchange

Over 400 international travel agency delegates from 28 countries and regions are participating in the Overseas Tour Operators Hainan Tour 2024, a week-long event in Hainan province that fosters cultural and tourism exchanges.

Under the theme of "Travel to meet the world", the event showcases a range of activities, including the China-Foreign Travel Trade Negotiation Event, the launch of the "Hello! China" - 2024 Silk Road Tourism Overseas Promotion Season, the Hainan Sanya Tourism Welcome Ceremony, and the promotion of Hainan tourism routes and products. It seeks to broaden the international tourism market in Hainan and enhance overseas precision marketing efforts.

Hainan, a key hub of the 21st Century Maritime Silk Road, is promoting the strategic alignment of Belt and Road Initiative cooperation and free trade port construction, aiming to establish a more extensive pattern of engagement with the global community.