The "Quancheng Shopping" 2024 Jinan Consumption Season officially commenced on March 28 in Jinan.

Organizers of the event plan to work together with industry associations, districts, key enterprises, and platforms to launch 500 special events throughout the year. These activities aim to enrich consumer offerings, enhance consumer experiences, stimulate consumer potential, and encourage year-round shopping.

The event features three major festivals - "531 Happy Shopping Month", "101 Enjoyment Season", and "1221 Future Life Festival". These festivals will bring together various associations, organizations and market entities to promote consumption both online and offline through the integration of diverse businesses, culture, tourism, and sports.

The consumption season will be divided into four matrices focusing on exhibition consumption, e-commerce consumption, nighttime consumption, catering consumption, and emerging consumption.

In addition, Jinan will launch a slew of activities in its 15 districts and counties (including functional areas), each with its own distinctive regional consumption brand.