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MIC to launch overseas marketing campaigns

By Han Jingyan | chinadaily.com.cn | Updated: 2023-03-24 16:52
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Made-in-China.com (MIC) is a platform that connects global buyers with Chinese suppliers. [Photo/VCG]

Made-in-China.com (MIC), a platform that connects global buyers with Chinese suppliers, is going to launch a series of overseas marketing campaigns in early April, aiming to help domestic suppliers seize this traditional peak season for foreign trade.

The platform will help Chinese exporters attend major offline trade events in Hannover, Tokyo and Saigon. Meanwhile, a series of online trade forums will also be held, attracting international buyers.

April is a key period for Chinese enterprises to obtain overseas orders, with many Chinese suppliers beginning to actively prepare for major events, and looking forward to more opportunities and orders during the season.

Xuancheng Greengoods Enterprise Co Ltd, a bath product manufacturer based in Anhui province, signed up for the "super foreign trade season" event at the earliest time. According to its foreign trade manager, surnamed Han,China has become the world's largest sanitary products production and sales country, and the domestic sanitary products industry is in the stage of fierce competition.

"We have rich experience in serving the Japanese market. To gain more global orders during the event, we promote more products, optimize the product details website page and try to reach out to potential customers in advance," Han said.

With overseas buyers' growing demand for customized products and brand distribution, MIC will provide six special venues during the "super foreign trade season" event, in order to provide global customers with more accurate business services and immersive shopping experiences.

Moreover, in the multilingual venue, MIC sets six national pavilions of Saudi Arabia, Mexico, Russia, Brazil, France and Germany, and will provide popular sector analysis of minority language countries, so that Chinese suppliers can have a clearer target when developing their minority language markets.

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