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Tory Burch stands strong in support of women

By Xu Haoyu | | Updated: 2023-03-08 14:15
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Model Liu Wen for Tory Burch. [Photo provided to China Daily]

For International Women's Day, Tory Burch announced that it will continue to expand its cooperation with the China Women's Development Foundation and jointly launch the "Dream Forward Women Empowerment Specialized Program" for women's empowerment and entrepreneurship.

Starting this month, part of the fixed income from the brand's iconic "Embrace Ambition" bracelet will be donated to the China Women's Development Foundation to support this public welfare project, which aims to provide women in ethnic group areas in China with training in intangible cultural heritage and ethnic handicrafts, and venture capital support.

"Embrace Ambition" bracelet by Tory Burch. [Photo provided to China Daily]

This co-sponsored project demonstrates Tory Burch's long-term commitment to women's empowerment and brand vision of supporting women's entrepreneurship, as well as a deep admiration for artisans and global handicraft heritage from the brand's founder. At the same time, this move also shows the brand's firm commitment and continuous development to the Chinese market since it opened its first boutique on Chinese mainland in Beijing in 2011.

Tory Burch, Chief Creative Officer and Executive Director, said, "I started our company to make a difference for women, and I have always been inspired by artisans and beautiful crafts from around the world. Working with the CWDF to celebrate China’s tradition of craftsmanship and create impact for women artisans in the region brings together two of my great passions and I am excited to see the impact."

This cooperation builds on the friendly relationship between Tory Burch and the China Women's Development Foundation (CWDF).

The new program builds on Tory Burch's relationship with the CWDF which launched last year with @Raise Her Business Plan, a project dedicated to helping Chinese women in need start their own businesses. This year’s program provides craftsmanship and entrepreneurship training to women in minority communities.

"Embrace Ambition" bracelet by Tory Burch. [Photo provided to China Daily]
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