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Hey, big spenders: Qatar woos the rich

Updated: 2022-10-11 07:38
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Many soccer fans are expected to travel to World Cup matches in Qatar from neighboring Dubai (pictured), which is an hour's flight away. An official World Cup package costs $1,500 for four nights in a shared room, including one return flight to Doha but no match tickets. [Photo/Agencies]

High-end hotels and expensive match-day packages ensure forthcoming World Cup will certainly be like no other

With deluxe match packages selling for thousands of dollars and five-star hotels doing a brisk trade, a sheen of glamor coats Qatar's World Cup despite soccer's working-class roots.

A penchant for luxury in the energy-rich Gulf state, which has one of the world's highest GDPs per head, has rubbed off on an unusually high-end edition of a tournament for the masses.

If you're able to spring $4,950 for a VIP ticket to a group game, you can enjoy drinks, a six-course meal and entertainment at a lounge overlooking the halfway line at Lusail Stadium, north of Doha.

Those with bottomless budgets in the resource-rich region have attractive accommodation options too, with one third-party site offering $4,000-a-night hotel rooms and $26,000 for a "head of state" suite — with a 30-night minimum stay.

Things are a little different for ordinary fans.

Cheaper options include a steel bed in a shared room in the semi-desert near the capital at $84 a night, or accommodation on docked cruise ships from $179 to $800.

Stadium crowds will include Qatar's migrant laborers, who were offered some tickets at 40 riyals ($11) to watch a sport whose players and core supporters are traditionally blue-collar.

According to Ronan Evain, executive director of Football Supporters Europe, the onus on "premium "experiences has left some fans cold.

"It's clear that there's a focus on a type of premium tourism, but the vast majority that go to a World Cup are middle-class," Evain told AFP.

"They're not the sort of people who can afford to stay on a cruise liner at $5,000 a week."

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