JD Super rolls out plans to expand its market share

JD Super, Chinese e-commerce giant's omnichannel supermarket, will develop intra-city retail business, strengthen digitalized operations and supply chain management capacities, as well as expand its presence in lower-tier cities.

Nearly 800 categories of products have seen their sales revenue increase more than 50 percent year-on-year in 2021 on JD Super, while the gross merchandise value, or GMV, from the company's one-hour delivery service surged six times in the first eight months of this year, compared with same period of previous year.

There are over 50 brands on JD Super, each of whose sales revenue has surpassed 1 billion yuan ($143.6 million) this year, and more than 100 brands have witnessed their turnover exceed 500 million yuan.

JD Super will collaborate with on-demand retail platform JD Daojia, Shop Now, a one-hour delivery service and brick-and-mortar stores to provide intra-city retail business for users and help offline retail channels to obtain online users, said Liu Lizhen, vice-president of JD, and president of JD FMCG (fast-moving consumer goods) Omnichannel.

According to a report from market research firm NielsenIQ, JD Super accounted for 11.9 percent share in China's FMCG market in the first half of 2022, up from 9 percent in 2020, with the sales from liquid milk, ice cream, cooking oil, infant milk powder and other food and beverage maintaining rapid growth.

fanfeifei@chinadaily.com.cn