Global EditionASIA 中文双语Français
Lifestyle
Home / Food / Eat Beat

Innovation pays off for old, honored brands

By Yang Feiyue | China Daily | Updated: 2022-08-23 09:30
Share
Share - WeChat
A cake set is displayed as part of efforts to revitalize time-honored brands.[Photo provided to China Daily]

Food lovers, including gourmets with the most discerning taste, love to accompany Peking duck with dark brown tianmian sauce-savoring the famed dish in the way it has been enjoyed for hundreds of years.

Yet few of them imagined that the sweet and salty sauce made from fermented flour would be used as a major ingredient in Western desserts.

In Beijing, an increasing number of laozihao, or time-honored brands, are making their presence felt among young consumers.

This month, cakes featuring ingredients from such brands, including the Chinese capital's oldest Peking roast duck restaurant Bianyifang, pickle maker Liubiju and honey producer Baihua, hit the market.

Chen Xia, 31, who bought a set of packaged cakes, said, "I couldn't believe my eyes when I saw the Peking roast duck flavor."

1 2 3 4 5 6 7 8 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US