My CIIE Story • Big Market: Theland growing together with import expo

In 2021, we worked with AsureQuality, a state-owned enterprise in New Zealand, to launch the world's first low-carbon grass-fed pure milk. Consumers can scan the QR code on the bottle to learn about the product's carbon footprint.

Theland will continue to participate in the following CIIEs. We are presently upgrading our farms, brands and products, and will debut new products, including pure milk with low-carbon plant-based packaging, at the fifth edition.

The CIIE builds a win-win cooperation platform for both exhibitors and purchasers. It showcases the resilience of the Chinese market and injects confidence into the world economy which is seemingly full of uncertainties partly due to the COVID-19 pandemic.

The author has been the general manager of research and development at Theland Global since September 2012. He has been working in the dairy industry for more than 40 years and is highly experienced in international business development and marketing.