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Hotels branching out to engage customers

By HU YUYAN | China Daily | Updated: 2022-05-28 10:36
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Dishes on offer at Rosewood Beijing's takeout service. [Photo provided to China Daily]

The hotel also livestreamed cooking lessons during the Labor Day holiday from April 30 to May 4 and on Mother's Day on May 8. In the broadcasts, hotel chefs taught the audience how to prepare tasty dishes using simple ingredients.

Gu Huimin, a professor with a focus on hotel management at Beijing International Studies University, suggested that hotels explore the digital realm-for instance, they could offer a virtual tour of the presidential suite-Beijing Business Today reported.

"Hotels can also introduce more educational content that is closely related to daily life, such as lessons on mixology, latte art and tea-making," she added.

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