Hotels branching out to engage customers

Going beyond food and drinks, Kerry Hotel, Beijing introduced livestream fitness classes on April 28 to stay connected with members of its gym and potential customers amid COVID-19 restrictions.

Broadcast daily on the hotel's WeChat platform and TikTok account, the classes are hosted by in-house fitness instructors, who teach the audience how to work out at home.

"We try to create an inspiring atmosphere for home workouts and at the same time provide the viewers with detailed instructions," said a representative of the hotel. "The classes have been well received, with many viewers saying that they will keep following the classes."