JD president, Xu Lei, appointed CEO and joins JD's board of directors

Chinese e-commerce giant JD announced on Thursday that Xu Lei, president of JD, has been appointed CEO of the company, succeeding Liu Qiangdong. Xu will also join JD's board of directors as an executive director.

Liu will remain as the chairman of the board and continue to focus on guiding the company's long-term strategies, mentoring younger management, and contributing to the revitalization of rural areas, JD said in a statement.

In September 2021, Xu was appointed as president of JD and was in charge of the operation and collaborative development of various business units of JD. Prior to that, Xu held various senior roles in the company including CEO of JD Retail, chief marketing officer of JD, head of JD Wireless, and head of the marketing department.

"Xu is highly regarded both inside and outside the company, and has been instrumental to driving JD's consistent stellar business performance and formulating strategic decisions. I'll devote more of my time to JD's long-term strategies and future drivers as we continue to work on the most challenging yet valuable things," said Liu Qiangdong, chairman of JD.

"In the past 19 years, Liu has established and upheld JD's strategic positioning as a supply chain-based technology and service provider, and the principle of 'doing business the right way,' setting a strong foundation for our future endeavors," said Xu, adding he will further build on that and drive high-quality and sustainable growth of the company going forward.

fanfeifei@chinadaily.com.cn