Yinxiang Biji worth taking note of

Yinxiang Biji, a Chinese information-organizing service provider, is looking to transcend from a note-taking tool to a comprehensive information services platform fully serving individual and corporate users, said Tang Yi, its chairman and CEO.

The company aims to develop itself from a "second brain" that helps users to record, think and create into a modular, automated and collaborative all-in-one information services platform, Tang said.

Yinxiang Biji recently announced a serious of apps and products to fulfil the needs of both individual and corporate users, including Yinxiang Shijian for managing schedules, Verse for providing one-stop information services and Yinxiang TEAMS for business and team users.

"We are a company that serves knowledge workers and knowledge enterprises," Tang said. "While revenue from business clients is growing faster than that from individual users, those individual users have a really high willingness to pay for information processing services."

Yinxiang Biji was previously the China version of US note-taking app Evernote. In 2018, Evernote spun off its China business to establish Yinxiang Biji, which became an independent Sino-US joint venture. And the company's ownership is divided roughly equally between Evernote, Sequoia CBC Cross-border Digital Industry Fund and Yinxiang Biji's management team.

In March, the company announced that it has closed a Series B funding round of hundreds of millions of yuan, and the company said that the financing will be used to fund the company's business.

During the past nine years, users have created 10 billion notes along with over 20 billion images and files using the Yinxiang Biji platform, according to the company.

So far, Yinxiang Biji has gained more than 100 million users, and the number of its paying users jumped 100 percent last year. Nearly 70 percent of the company's employees are researchers and developers, company data showed.