Happy Chick Simulator joins unicorn club, sees 10m MAU in 2023

Happy Chick Simulator will have a conservative MAU (monthly active users) of 10 million in 2023, with a market value of $126 per MAU and a total market value of $1.26 billion, as it has entered the global unicorn club, according to the company.

Happy Chick Simulator is the number one application on the global game auxiliary platform, focusing on the development of PC, smart phone, smart TV, smart car, VR platform and other game auxiliary software. It provides players with the experience of playing classic games, serving more than 100 million global users. The international version of the Chicken Simulator, also known as Happy Chick App, has covered 200 overseas countries. The users are young and highly viscous. Some 55 percent of the users are post-90s and post-00s, and their willingness to pay is also improving.

Li Ming, CEO of Singapore Black Panther Holding, said: "Technology has driven changes in the industry. It is difficult to replicate the world-famous brand of Chick Simulator, which relies on users to use and share to reach a consensus. In the future, we will use innovation and blockchain technology to expand the possibilities of products, and continue to drive the accumulation of users on the platform, and present new views and community game content to global users."

The data shows that the overall distribution of users between the international version of Happy Chick Simulator and the Chinese version is 40 percent: 60 percent. As of September 2021, the international version of Chicken Simulator users have used more than 203 Android smart phone devices, and the data of user engagement -- per capita one-day use duration, per capita one-day use frequency and new user retention rate -- remain in the leading position in the global industry.