Cultural and creative products compete for top award

A cultural and creative design competition that received 2,526 entries from countries involved in the Belt and Road Initiative was held by China Association of Trade in Services earlier this month.

The event, combining culture with technology, education, travel and other themes, aims to turn outstanding design works into high-quality cultural and creative products so as to further develop the culture industry and better guide its practitioners.

A total of 60 design works made it to the finals. The contestants will hold roadshows in Beijing where judges will evaluate their projects by analyzing the investment value and whether they have potential to grow bigger.

Li Moyan, vice-director of the competition's executive committee, said that they plan to carry out a competition that is more international and digital. The data from the e-commerce platforms that sell cultural and creative products should also be taken as an evaluation criterion of these cultural and creative products.