Platform targeting trade in languages beyond English

Made-in-China.com, an online platform dedicated to helping small and medium-sized Chinese enterprises go global, is targeting smaller language markets as the website believes those markets could be the emerging opportunities for SMEs.

For instance, the Russia Special Purchasing Fair was just successfully held by the website. For many years, Russia has been known for its developed heavy industry, while its light industry and textile and garment industry have long been in short supply, with a large degree of dependence on imports. Therefore, this fair focused on the Russian market, with textile supplies and the garment industry as the main focus, attracting more than 30 Russian buyers and more than 90 supplier enterprises to participate.

In the preparatory stage of the fair, Made-in-China.com investigated buyers' purchasing needs in advance, selected high-quality supplier resources in the industry for "one-to-one" precise matching, and then invited buyers and sellers to the "negotiation room" at the fair after preliminary intentions. Made-in-China.com also provides various services such as video, live broadcasts, real-time translation and online exhibition halls in order to promote efficient business connection between the two parties.

For Russian buyer Dmitriy Orysyuk, the online fair allows buyers to communicate with high-quality Chinese suppliers through the internet in their home countries, and to virtually visit the sample room.

Due to differences in language, culture and geography, the smaller language market has long been a market of emerging opportunities for Chinese suppliers to expand their business, with great potential for development.

With years of experience in cross-border trade, Made-in-China.com has since 2012 successively launched 10 multilingual sites -- in Spanish, Portuguese, French, Russian, Italian, Dutch, German, Arabic, Korean and Japanese -- to provide Chinese suppliers with multichannel promotion, multilingual translation and multilingual livestreaming services in the smaller language market and facilitate the development of the market for Chinese suppliers.

Wang Min contributed to this story.