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Cultural-industries expo draws to a close

By Zhang Kun | China Daily | Updated: 2020-12-04 07:05
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The third Yangtze River Delta International Cultural Industries Expo, which took place at the National Exhibition and Convention Center (Shanghai), attracts institutions to promote their cultural merchandise and many industry visitors to build new partnerships. [Photo provided to China Daily]

The recently concluded third Yangtze River Delta International Cultural Industries Expo, or iCiE, marked one of the last major cultural events in Shanghai this year.

The expo, which took place at the National Exhibition and Convention Center (Shanghai) from Nov 19 to 22, was attended by more than 1,000 museums, institutions and corporations.

Despite the pandemic, a series of other festivals and events took place in the city this year, such as the Shanghai International Film Festival, the Shanghai Book Fair, the ChinaJoy gaming expo and the Shanghai International Children's Book Fair.

These events have demonstrated the city's "great courage to make breakthroughs in a changing situation and wisdom to nurture new opportunities in the crisis", wrote journalist Xu Xiao in an editorial on the Shanghai-based news portal, The Paper.

The city and people of Shanghai "passed the test of the pandemic" and the success of the iCiE marked "a perfect conclusion to the test paper", he adds.

The first three days of the expo achieved a total trade volume of 380 million yuan ($57.9 million). A series of pacts and agreements were also signed between institutions of the Yangtze River Delta region that pledged to join hands to promote and develop cultural industries.

According to the Blue Book on the Cultural Industries Development of the Yangtze River Delta Region, which was released at the expo forum on Nov 20, the Yangtze River Delta Region accounted for 31.9 percent of the overall increase in China's national cultural industries' growth in 2018. Cultural industries have been an important pillar of the region's economy.

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