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Virtually famous in real life

By Wang Qian | China Daily | Updated: 2020-12-03 07:42
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Ling, a computer-generated social media star, will perform onstage at the upcoming show, Bravo Youngsters, which will be broadcast on China Central Television's Channel 3. [Photo provided to China Daily]

"We're happy to see Ling get so much attention online," Chen says.

"Some comments even mentioned details like her nails. Although she is virtual, she is not perfect like we humans are."

He says it'll still take time for people to better know Ling, as more details about her life will be posted online.

"We aim to build her into a web influencer interested in guofeng (Chinese national style). She breaks down the barriers between the real and virtual worlds as an 'IT' girl, who wants to promote Chinese culture around the world," Chen says, adding that she'll later open accounts on other social media platforms like Instagram and Facebook.

Ling has inked partnerships with brands, including the fashion magazine Vogue, US electric-car maker Tesla and milk-tea producer Nayuki.

Early next year, Ling will release her first single, which will lead her to work with lauded collaborators, Chen says.

Next Generation was established in 2016 and has been funded by venture-capital companies like Shunwei Capital, Lighthouse Capital and UniMedia.

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