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S-Class Maybach enhances luxury position of Mercedes-Benz

By YUAN SHENGGAO | China Daily | Updated: 2020-11-20 09:04
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The all-new Mercedes-Maybach S-Class makes its world premiere in China. [Photo/CHINA DAILY]

Daimler and Mercedes-Benz CEO has conveyed that the just world-premiered Mercedes-Maybach S-Class underlines the company's aspiration to prove that retaining leadership in traditional manufacturing is as vital as progressive technologies in tapping into the electric mobility era.

When approached about the company's direction at a crossroads in facing the fierce competition, Ola Källenius, chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, said the model offers the best of both worlds, which could serve to navigate the company amid a transforming industry.

"If you look at what the Mercedes-Maybach S-Class offers-it's pushing the boundaries in technology in all dimensions and it's everything that you would expect from a Mercedes," he said.

"At Mercedes you will now get the spearhead of those new technologies but also combined with everything else that you would expect from a luxury vehicle."

The company suggested that staying the modern luxury choice for customers that appreciate everything a Mercedes is about is equally as important as pushing ahead in the new technologies to compete against new players.

He made those remarks regarding the S-Class Maybach through the company's online platform during the heaving Auto Guangzhou, taking place in the southern coastal metropolis.

The all-new Mercedes-Maybach S-Class, debuted under the spotlight on the occasion of an exclusive Maybach Night on the press day eve Thursday, is perfectly suitable for particularizing this idea.

The all-new Mercedes-Maybach GLS SUV, the brand's first SUV model that is poised to hit the road in the offing, has been added to widen the appeal of the blockbuster.

"The perfection of luxury keeps evolving, and it's our job to define it at each moment in time," he emphasized."The new Mercedes-Maybach S-Class will make it very evident to you what sophisticated luxury means at Mercedes-Benz."

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