Oppein foresees one-stop shopping in kitchen renovation

A one-stop integrated solution for kitchen renovation will play a key role in future business growth for Oppein Home Group Inc, a leading kitchen and home furnishing provider, a senior company executive said.

"We need to bring advanced technologies and facilities to kitchens, as Chinese families have developed demand for higher quality of life," said Liu Jun, general manager of Oppein's kitchen cabinet business department.

The company, based in Guangzhou, , capital of Guangdong province, recently signed strategic cooperative agreements with several leading home appliances makers and kitchen equipment providers to provide one-stop renovation service for Chinese families.

"Following the agreements, we will form an industrial alliance with top domestic and international brands to provide tailored service in kitchen renovation," Liu said.

Under the industrial alliance, Chinese consumers will be able to buy kitchen cabinets and other facilities like home appliances in just one stop.

"The integrated service would not only help increase efficiency in renovation, but bring cutting-edge technologies and appliances to Chinese families," Liu said.

According to Liu, Oppein will team up with leading international home appliance manufacturers to develop more tailored kitchen products for Chinese families.

Oppein, a Shanghai-listed company, currently has about 3,000 kitchen cabinet outlets nationwide.

Christof Jaeger, Greater China senior vice-president of marketing for BSH Home Appliance Group, said the integrated kitchen solution will be a market trend for Chinese families in the near future.

"Traditionally, Chinese families spend too much time in kitchen renovation," Jaeger said.