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Chinese livestreaming industry booms as company registration soars

Xinhua | Updated: 2020-06-17 17:24
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A sales representative of clothing manufacturer Jifa Group promotes the company's products via a livestreaming channel of the 127th China Import and Export Fair in Qingdao, East China's Shandong Province, on June 15, 2020. [Photo/Xinhua]

TIANJIN -- China has seen fast growth in its livestreaming industry over the past years, data showed.

In 2019, annual registrations of Chinese livestreaming companies reached 5,684, an over 17-fold increase compared with a decade ago, according to data released by, an enterprise credit inquiry system platform.

The livestreaming industry achieved rapid development during the COVID-19 epidemic. Since March, the monthly registration of livestreaming enterprises reached a record high. In May, the number hit 2,877, 684 percent higher than the same period in 2019.

Livestreaming covers a vast array of enterprises including e-commerce, online games, and entertainment.

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