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Wuling unveils new logo as 22 millionth car rolls off assembly line

By Li Fusheng | | Updated: 2020-05-26 13:48
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A Wuling MPV that bears the new silver logo is unveiled on Monday. [Photo provided to]

A Wuling-branded MPV came off the assembly line in Liuzhou, the Guangxi Zhuang autonomous region, on Monday, making Sino-US joint venture SAIC-GM-Wuling the first ever carmaker in China to have produced 22 million vehicles.

SGMW was established in 2002, but the brand Wuling traces its origins back to 1985, when it was unveiled by one of the joint venture's parent companies Guangzhou Automobile Group Co. SGMW also began producing cars under the Baojun brand from 2010.

Also on Monday, the joint venture unveiled a new silver Wuling logo as part of its marketing efforts to make further inroads into the international market, with the focus on emerging economies.

Last year, its vehicle exports totaled 26,138 in around 40 countries, up 73.5 percent year-on-year, according to the Shanghai Securities News.

SGMW's manufacturing facility in Indonesia started production in 2017. With an investment of $700 million, it is the joint venture's first overseas manufacturing facility and China's largest automotive investment in Indonesia.

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