Discovery enters China's STEM industry

US mass media giant Discovery recently introduced its pre-school education product in China as the company bets big on STEM education to further expand its presence in the country.

The product, dubbed Buddy&DD, offers children interactive videos on STEM, or science, technology, engineering, art, and math, as well as suitable toys. It also marks Discovery's first entry into the nation's STEM education market.

"With the latest product, we want to boost our presence and have a thorough grasp in each vertical area as Discovery is the world's largest documentary channel covering areas from animals, food, sports to vehicles," said Qiu Huang, vice-president and general manager of Discovery China and South Korea.

Different from its STEM education in the US, Qiu noted that its STEM products in China will target children between two to six years old and focus more on the combination of both education and entertainment.

"We have also integrated localized features for the Chinese market," he said. "The product has both Chinese and English versions and the content has made tweaked to suit the level of local children."

The move comes after Discovery announced the launch of its flagship theme park in Shanghai and plans to build more in the country.

"The offline theme park has gained some momentum and will have some big plans in the near future," Qiu said.