Bright Food steps up import efforts

Bright Food Group unveiled a "Smart Chain" global sourcing platform during the second China International Import Expo, as part of its efforts to bring global premium food offerings to Chinese consumers.

With a peculiar focus on high-protein food categories, the platform will leverage Bright Food’s multiple access points in China to further unlock the domestic market, and broaden foreign channel to the country through a one-stop solution, according to company president Liu Ping.

"Through the establishment of The Smart Chain, we aim to facilitate simplified procedures for global buyers and sellers and accelerate the introduction of top-notch imported foods," he said.