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Lego posts double-digit growth in China

By Wang Zhuoqiong | chinadaily.com.cn | Updated: 2019-09-04 17:35
Lego now has over 100 branded retail stores on the mainland, including three flagship stores in Shanghai and Beijing.[Photo provided to chinadaily.com.cn]

The Chinese market has achieved double-digit growth in the first half of 2019 for world-leading Danish toymaker LEGO Group, which plans to have a total of 140 stores in 35 cities in China by the end of this year to reach more children in the country.

Revenue for the period grew 4 percent to 14.8 billion Danish krone ($2.18 billion) compared with the same period last year, according to Lego's financial returns for the first half of 2019 released on Tuesday.

Consumer sales grew 5 percent compared with the first half of 2018 and the brand grew its share in its largest markets.

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