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High-tech spurs growth of secondhand goods market

By Cheng Yu | China Daily | Updated: 2019-07-30 09:29
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Secondhand luxury bags are sold at a Milan Station store in Shanghai. [Photo provided to China Daily]

Consumption upgrade, internet technologies set to create trillion-yuan business

The secondhand economy, supported by the consumption upgrade and advanced internet technologies, is set to create a trillion-yuan market in China, according to industry insiders.

In the internet era, selling a secondhand smartphone no longer involves face-to-face negotiations.

Today, all you need to do is to put a used phone into a machine that uses big data to determine its value and is able to erase all your personal data.

The secondhand economy in the internet era will "enable more consumers to enjoy added value through new modes of business, advanced technologies and upgraded experiences", according to industry insiders.

According to a report from market consultancy Big Data Research, the market volume of the country's secondhand economy reached 202.54 billion yuan ($29.5 billion) in the first quarter of this year, a 5.5 percent increase year-on-year.

"One important reason for the market rise is that the consumption upgrade is driving changes in the consumption habits of younger generations, especially those born after 1990," said He Fan, founder and CEO of Huishoubao, an app enabling the recycling of electronic devices online.

They tend to pursue lifestyles and have consumption habits that are more environmentally friendly, sustainable and fashionable, he said.

Another reason, according to Li Renjian from CITIC Capital, is that the use of advanced internet technologies including big data and artificial intelligence has boosted the competitiveness of the whole sector.

Huafer, an online platform for secondhand maternity items developed by Parterre Beijing Technology Co Ltd, is riding the wave by focusing on female users.

Huafer offers new mothers a platform to buy and sell products that their babies no longer need.

"Unlike other secondhand products, those used by new mothers and babies are useful only for a short period of time," said Zheng Xiaowen, CEO of Huafer.

The Beijing-based company has proved a hit. Two years after it was established, the firm has more than 1.9 million registered users and over 80,000 users have made transactions through its platform.

Notably, Huafer is also a shining example of how a platform for secondhand goods can make use of KOLs, or key opinion leaders, and it has cooperated with a string of popular stars to attract more users.

Famous actresses including Sun Li, Xie Na and Deng Sha as well as renowned television presenter Zhu Dan are among those selling their secondhand goods on Huafer.

In addition to being famous, they are also mothers, which boosts their appeal to other users.

"Mothers are seen as loving and trustworthy, which is important for secondhand trading platforms if they want to benefit from word-of-mouth recommendations," Zheng said.

Sun Li, an actress who has appeared in a series of TV dramas including Empresses in the Palace and who is also a mother of two, sells her children's toys, clothes and shoes on the platform.

With most things being in good condition but priced much lower than new items, Sun has successfully attracted more than 1.6 million fans and sold over 1,000 products.

According to a report from leading investment firm Cyanhill Capital, China's secondhand market is growing rapidly at 30 percent year-on-year and is expected to reach a value of 1 trillion yuan next year.

"The market will have great potential in the future compared with developed countries. The market size of used goods in the United States is 2 trillion yuan while in Australia and Canada it is about 200 billion yuan," said the report.

He from Huishoubao agreed. "Compared with developed countries, China's secondhand economy is still at an early stage," He said.

The handset recycling rate in some leading countries, for example, accounts for 40 to 50 percent of total sales, while in China the figure is less than 10 percent.

"The industry will continue to boom over the next three to five years or even more," he predicted.

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