Vintage art on premium wine labels

Which artists do you wish you had been able to collaborate with?

Louise Bourgeois and Maria Helena Vieira da Silva, who passed away before we had the time to collaborate. Personally, I would love to have worked with Karl Lagerfeld. He was internationally recognised for his talent as a fashion designer and I believe that the art of fashion is an art of drawing. He would have been a fantastic contributor to our beautiful collection. I was deeply moved by the news of his death.

Do you have any plans for Le Petit Mouton, the château's second wine, to reproduce the concept but with little-known or emerging artists?

We love Le Petit Mouton; it's a wonderful wine that achieved great success, especially in China. It leads a remarkable existence next to our great wine. It would be very tempting to reproduce the concept for Le Petit Mouton, but it is extremely important for us to stay faithful to our message. The message is that Château Mouton Rothschild, the great wine, is the domain of great artists.

The Petit Mouton label will continue to be illustrated with a work by Jean Carlu. This particular work had not been chosen to il-lustrate a label in the 1920s. We decided to reinstate it as a tribute to the first artist who illustrated the first label of the great wine. It has become, over the years, an homage to the unique identity of Château Mouton Rothschild.

Can you tell us which artist will illustrate the upcoming 2017 vintage?

As for each vintage and by tradition, the chosen work and artist are only revealed in October of each year when the vintage is released. Before this outing, it is a well-kept secret that I cannot disclose…