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More global brands join in Alibaba's IP alliance

Xinhua | Updated: 2019-03-31 12:53
The headquarters of private e-commerce giant Alibaba Group in Hangzhou, capital of Zhejiang province. [Photo by Niu Jing/For China Daily]

SHANGHAI - Over 130 brands have joined in China e-commerce giant Alibaba's anti-counterfeiting alliance, with the latest entries made by multinationals like Dyson and Coach, according to the company.

The members of the Alibaba Anti-counterfeiting Alliance (AACA) include brands from 16 countries and regions around the world.

The alliance had helped in the closure of 524 production rackets, capture of 1,227 suspects and seizure of fakes valued at 3.6 billion yuan ($535 million) in 2018.

Zheng Junfang, chief platform governance officer of Alibaba, said the e-commerce giant has been intensifying its anti-counterfeiting efforts in recent years.

Lu Zhengmin, vice-commissioner of the national leading group on the fight against IPR infringement and counterfeiting, said China has emphasized repeatedly the importance of IPR protection and is willing to step up anti-counterfeiting work with the joined forces of business owners and authorities.

Formed in 2017, AACA aims to improve the protection of intellectual property rights on Alibaba's platforms and create a healthy environment for online purchases.

Members of the alliance collaborate to provide proactive online monitoring and protection, offline investigations and enforcement, industry law-enforcement workshops, litigation and public awareness campaigns.

China will strengthen IP protection across the board and improve the system of punitive compensation for IP infringements, according to the country's government work report.

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