Shanghai event in April to underline innovation

The 12th Luxe Pack Shanghai, a luxury packaging industry event, will be held from April 10 to 11 to showcase the best manufacturers in the field to luxury brand decision-makers.

The event's official website - www.luxepackshanghai.com - said the boutique-like show focusing on high-end packaging is now renowned for its strict selection. Creativity will be shown at all booths, offering rich on-site experiences.

Nearly 200 exhibitors from home and abroad have confirmed participation. They will demonstrate their latest innovative designs and packaging technologies.

Visitors will get to see exhibitors' innovative packaging solutions. The special exhibition area will be a source of ideas and inspiration. It will produce insights into packaging innovation, design and trends, the event's organizer said.

Participants are expected to explore innovations and packaging know-how, new packaging solutions, raw materials, various packaging accessories and techniques.

While meeting with existing suppliers, participants are also expected to tap potential customers to understand their innovative solutions, business expertise, R&D and flexible procurement.

In addition, industry experts, businessmen and academics will discuss various topics of luxury during their meetings at the event.

Topics like how cosmetics should be packaged to meet women's desires, the environmental practices to support participants' businesses, digital and e-commerce strategies to engage Chinese consumers, new trends in wine and spirits packaging, and in the perfume market, will be discussed, event officials said.