Lantern Festival fun lights up All-Star Weekend
LeBron, Giannis and KD weren't the only shining lights of the 2019 NBA All-Star Weekend as the league capitalized on the showcase's proximity to Lantern Festival to further woo its Chinese fanbase.
Today's festival marks the end of the Lunar New Year celebrations, with the NBA and its business partners jumping on the chance to reach out to its biggest overseas market throughout the Chinese holiday period.
The "All-Star Chinese New Year Experience Hall", organized in conjunction with Chinese brand Master Kong Ice Tea, in the game's host city of Charlotte, North Carolina, was the culmination of those efforts.
On Saturday, All-Star player Damian Lillard of the Portland Trail Blazers was the first NBA star to sample the delights of the hall along with Chinese actor Zhang Zhehan.
Most Popular
- Transgender athletes barred from women's sports in US as EO takes effect
- China claims team gold with Wukong-inspired routine
- Super subs fire England to Euro final
- Venus, 45, becomes the oldest woman since Navratilova to win a singles match
- Jump starting the cycle
- Street dance competition sets Beijing in motion
