Global EditionASIA 中文双语Français
Lifestyle
Home / Food

Buns, beef, stars and stripes

By Alywin Chew in Shanghai | China Daily | Updated: 2019-02-18 09:57
Share
Share - WeChat
Many chefs have been on the quest to elevate the common burger to a gastronomic spectacle.[Photo provided to China Daily]

"The importance of social media in China cannot be overstated. For example, we launched a limited-time offer item last year, the molten cheese fondue slider, which attracted a lot of attention due to images of it being shared on platforms like Douyin. The highly digitized social lives of our customers impact how we approach things.

"Another major lesson we learned here is the disruptive power of delivery platforms. Our products, and burgers in general, seem like an ideal fit for delivery. People who are pressed for time or eating alone can have our burgers delivered to them in 20 or so minutes."

The Californian burger chain The Habit Burger Grill has also enjoyed brisk business in Shanghai. Since opening its first burger joint in Nov 2017, the brand has expanded to three other locations in the city. Candice Tao, one of the branch managers, says the company aims to have 25 outlets in Shanghai by 2023, five due to be open this year.

Industry experts have offered various reasons as to why burger chains are flocking to the Chinese market. Chef-turned-food-writer Christopher St. Cavish says consumers in the city have always been enthusiastic about new offerings.

|<< Previous 1 2 3 4 5 6 7 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US