Watsons records surge in sales after joining hands with JD Daojia

JD Daojia, China's leading omnichannel e-commerce platform, and Watsons, the world's largest international health and beauty retailer, have reached a strategic collaboration agreement, and the daily sales of Watsons on the platform is three times higher than that of the first week since being present on JD Daojia two months ago.

Watsons currently has 3,400 stores in mainland China, with 1,200 stores in 48 major cities having presence on JD Daojia.

"With the development of consumption upgrade, consumers  have  higher  expectation for the quality of goods and delivery efficiency of instant consumption. Next, we will work with Watsons to accelerate and deepen our cooperation to bring the integrated and digital service system to more stores and to provide with a better customer shopping experience," said Philip Kuai, CEO of Dada-JD Daojia, said in a statement.

JD Daojia is dedicated to help merchants better understand consumers and realize the digitalization by means of technical methods such as five empowerment solutions. The collaboration is considered to be a big breakthrough to Watsons, while it is also an important business expansion of beauty care for JD Daojia.

JD Daojia partners with more than 100,000 stores including Walmart, Carrefour, China Resources, Yonghui superstores and so on, to provide consumers with a wide range of commodity services, such as fresh vegetables and fruits, flowers, bakery products, medicine and health care products, and beauty care products, etc.

One of the leading partners Walmart has recorded great success since partnering with JD Daojia in 2016, when Walmart invested $50 million. Walmart added a further investment of $500 million with JD to the company in August this year.