Global EditionASIA 中文双语Français
Lifestyle
Home / Food

Getting into the spirits

By Xu Junqian in Shanghai | China Daily | Updated: 2018-10-13 10:40
Share
Share - WeChat
With the education of different brands, and the introduction of the Michelin restaurant guide, young local connoisseurs have grown more sophisticated and are looking for a different excitement on the palate.[Photo provided to China Daily]

"In China, the consumption of brown liquids such as cognac and whisky has yet to grow. But we think the potential is great. Right now penetration is only at less than 1 percent. This means there is a lot more room for growth," said Jeff Lin, marketing director of Diageo China.

In China, the world's largest alcohol consumer, the sale of local white grain liquor, or baijiu, still far exceeds that of imported spirits. According to data from IWSR, an international alcohol beverage market data and analysis provider, imported spirits account for less than 2 percent of the overall alcohol market in China.

In July, luxury hotel brand Peninsula Shanghai partnered Scottish label Macallan to launch an exclusive 1991 vintage single malt whisky. There are only 220 bottles of this limited edition liquor which was aged in sherry oak casks. The price of the bottles range from 18,888 to 88,888 yuan, depending on the "auspiciousness" of their serial numbers.

"We have already ventured into collaborations with prestigious champagne and wine houses so we felt that it is now time for us to try to move into the world of spirits, especially whisky," said Frederik Van den Borre, the hotel's food and beverage manager.

|<< Previous 1 2 3 4 5 6 7 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US