Sleemon unveils new brand strategy

Recently CCTV-1 reported that 7 to 10 percent of Chinese have spinal diseases, and the average age of patients is getting lower. Qiu Guixing, academician at the Chinese Academy of Engineering and Sleemon's chief adviser on spine health, stated protecting people's spines is a task that brooks no delay. He said ergonomic mattresses can help maintain the natural physiological curva-ture of the spine and make people sleep comfortably.

Sleemon was founded in 1984. For the past 34 years, Sleemon's mattresses have been proudly sold to over 60 countries and regions and supplied to Diaoyutai State Guesthouse, China's Great Hall of the People, China's National Grand Theater as well as Hilton, Marriott and more than 500 five-star hotels around the world. Sleemon was the only mattress brand included as a leader of large household appliance producers in the 2018 CCTV National Brand Program. Chiropractic ex-perts pointed out this launch conference has played a positive role in promoting spinal health and popularizing related scientific knowledge across the nation.