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Online hotel booking industry continues to boom in Q2

By Cheng Yu | chinadaily.com.cn | Updated: 2018-08-31 20:09
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The world's first Muji hotel opens in Shenzhen, Guangdong province, in January. [Photo provided to China Daily]

The Chinese online hotel reservation industry has maintained rapid growth in the second quarter of this year, with the total monthly active users exceeding 91 million, said an industry report.

According to a report by research firm Trustdata, the Chinese online hotel reservation industry grew fast in the second quarter of this year, with a record high of 20.1 percent over the previous quarter.

"The third- and lower-tier cities have become a major growth driver, contributing a total of 50 percent to the overall online hotel bookings in June," noted the report.

Among the major platforms for hotels, Meituan Hotels ranked first in both order volume and room nights in the second quarter, securing 46.2 percent of the total market share.

Meituan also exceeded the combined room nights registered on Ctrip, Qunar and Tongcheng-eLong.

Together, the top five players comprise more than 96.4 percent of online hotel bookings.

The report also found that there were 20 million new users booking hotels online in the second quarter this year.

Among them, people from the post-1980 and post-1990 generations are the main driving force, while demand from the post-2000 generation also witnessed growth.

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