USEUROPEAFRICAASIA 中文双语Français
Lifestyle
Home / Lifestyle / News

She's got game

By Shi Jing | China Daily | Updated: 2018-08-25 09:08
Just how seriously Chinese women are now taking computer gaming is demonstrated by their growing participation in it and their increased spending on it. [Photo provided to China Daily]

Female presence at previous editions of the China Digital Entertainment Expo and Conference, also known as ChinaJoy, was largely limited to show models. But the scenes at this year's Aug 3 to 6 ChinaJoy in Shanghai suggest that players in the domestic gaming industry developers have been busy targeting the wallets of the fairer sex too.

While men flocked to booths featuring the latest action games, Zhuhai-based game developer Xishanju's booth was filled with women. After all, the company's 3D dress-up game Yunshangyuyi is targeted primarily at them.

According to Xishanju's chief executive officer Guo Weiwei, the game was created after the developers realized that female gamers accounted for nearly half of the total players in another one of their games, a massively multiplayer online role-playing game (MMORPG) called Jianxiaqingyuan. Guo noted that women usually make up only 20 percent of the player base for MMORPGs.

According to a report released by the Shanghai Online Games Association in April, the number of Chinese female game players reached 367 million in February, up 6.4 percent from a month earlier.

Although most women play card or business management simulation games, a growing number is now spending greater amounts of time on action-based titles such as the massively popular multiplayer online battle arena game Strike of Kings by Tencent Games.

1 2 3 4 5 6 7 8 9 Next   >>|
Most Popular
Top
BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US