Chinese New Year : Celebrating traditional & modern in Year of Dog

The yin & yang of modernity and tradition

These examples are four sparks that illuminate how an insightful blend of the customary and the contemporary can result in a delightful updating of tradition.

Rapid technological innovation and increasing prosperity are contributing to moments of cultural change in cities around the globe. This is certainly true in China during the Spring Festival and at other times throughout the year as well.

I believe brands, especially multinationals, are at their best when they can help consumers forge new ways forward while also helping them retain what is important from the past.

The most successful will approach this opportunity with the perfect blend of fresh thinking and humility – a mandate that will be at the core of my work in the year ahead.

Happy Year of the Dog to all. Xinnian da ji! (Have a prosperous New Year.)

The article is written by Ram Krishnan, President & CEO of PepsiCo Greater China Region