Staging a successful Olympics means not missing any opportunities.

UPS, the world's largest package delivery company and sponsor of the Beijing Games, promises that their service will be "100 percent shot on target" heading into what is hoped to be the world's most successful Games.

On March 27, UPS launched its second nationwide Olympic-themed marketing campaign to coincide with the 500-day countdown to the Games.

A TV commercial led by Chinese actor Zhang Fengyi plays on the Chinese idiom "100 percent shot on target" to illustrate the accuracy and simultaneity of UPS Worldwide Express delivery.

"We are confident that our use of an iconic figure such as Zhang Fengyi to spearhead our marketing efforts for the Olympics in China will not only help consumers to identify with our brand but also enable us to more vividly portray the services we provide to BOCOG in support of their push to make Beijing 2008 the best Games ever," said Joe Guerrisi, vice-president of marketing for UPS Asia Pacific.

Together with the TV commercials, print and outdoor advertisements will be placed in major cities across the country to further build the awareness of UPS' sponsorship.

UPS also launched a Chinese-language website (www.ups.com/beijing2008) to showcase its cooperation with the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), including up-to-date news on the services and solutions that UPS will provide for the Games.

In July 2005, UPS was appointed the official logistics and express delivery sponsor of the Beijing Games.

Having sponsored the Olympics from 1995 through 2000, it will draw on its experience to provide a logistical consultation service and provide express delivery services to all venues.

UPS launched its first Olympic-themed marketing campaign "Pride" in April 2006 to showcase its global capabilities and credentials.

Last October it became the official sponsor of China's national women's volleyball team and will partner them through 2009.