A set of pins to mark the 500-day countdown to the
Olympics.[BOCOG]
 |
"To make more customers get access
to Olympics, we will attach attention to from now on medium- and low-cost
Olympic products in the market, "an officer said a few days ahead of 500 days to
Beijing Games.
"For instance, the average price of an Olympic T-shirt of popular style and
with the countdown logo won't exceed 58 yuan, almost 20 yuan less than the
previously similar category", Tang Yonghong, Licensing Division chief of BOCOG
Marketing Department gives an example.
Fuwa
Jewelleries.[BOCOG] |
As the official promise, in
the run-up to Olympic Games, Beijing 2008 Licensing Programme was trying to
ensure the proportion of Olympic products sold at a price advantageous to the
buyers.
However, some considered the low-cost promotion would effect in quality of
Olympic merchandises, which raised doubts of whether it can guarantee the
products.
Tang denied such concerns.
"To lower the price didn't indicate to lower the quality accordingly", he
stressed.
Early this month, BOCOG has announced to unveiled new licensed products into
the market under the 500-day countdown theme on March 24, when the
newly-designed mascot Fuwa adornments, commemorative badges that limited to
10,000 and global first set of Olympic spherical puzzle granted world patent
will make their full debut.
In the future stage of the Olympic licensing Programme, there will
have issued more countdown-themed Olympic products on 400
days, one-year, and 100 days, according to BOCOG's marking plan.
