(Agencies)
Updated: 2008-02-01 09:20

NEW YORK -- It was a striking example of Hollywood protecting its own: After an aggressive lobby from powerful film industry figures, "Entertainment Tonight" decided against airing a video that shows the late Heath Ledger hanging out at a party where drugs were being taken.

A memorial to actor Heath Ledger, who passed away recently, is presented at the 14th Annual Screen Actors Guild Awards on Sunday, Jan. 27, 2008, in Los Angeles. [Agencies]

The show said it pulled the story "out of respect for Heath Ledger's family." But don't discount the effect of a lightning-fast campaign launched by a public relations firm that represents many of the stars "Entertainment Tonight" depends upon for stories.

Even some celebrities themselves -- Natalie Portman and Sarah Jessica Parker, to name a couple -- called to urge "ET" to pull the plug.

Ledger, 28, died in his Manhattan apartment Jan. 22. Authorities suspect a possible drug overdose, but the cause of his death is still pending the outcome of toxicology tests. Police said several prescription drugs -- but nothing illegal -- were found in the Manhattan apartment where the "Brokeback Mountain" actor's body was found.

"Entertainment Tonight" is hardly the lone news organization to broach the topic of potential drug abuse by the star. But the video it acquired, reportedly taken two years ago at a party at the Chateau Marmont Hotel, drew the fiercest attention.

Related readings:  Hollywood remembers Heath Ledger  Heath Ledger found dead in NYC at age 28

The syndicated magazine's sister show, "The Insider," aired a "preview" of the story that it had planned to run Thursday that actually showed several segments of the video. Following the protest, "The Insider" yanked the segment from the West Coast version of its telecast.

Ledger is seen standing in the doorway of a room where the party was taking place, swigging from a beer bottle. The actor is heard saying that he was "going to get serious (word bleeped) from my girlfriend" for being at the party.

The show made clear that there was nothing on the video showing Ledger taking any drug. At one point, however, the then-26-year-old said he "used to smoke five joints a day."

But a person who has seen the entire video, who asked not to be identified because of its sensitive nature, said Ledger then points to his tattoo of "M" (for his daughter, Matilda Rose) and says, "this is to remind me never to smoke weed again." That part of the quote was not used in Wednesday's preview.

Later, with Ledger in the background, an unidentified man, his face blurred, seems to snort cocaine from a table.

After seeing a promotion for the show Wednesday, a publicist at ID, Ledger's public relations firm, called "Entertainment Tonight" and asked that the segment be pulled. The request was refused.

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