Americas

Google asks for help to fight censorship

(AP)
Updated: 2007-06-25 11:07

Columbia's Wu said the trade pact approach is likely to be more effective when governments are guilty of blocking entire Web sites or applications, such as Internet phone-calling, than when they filter specific content.

Under World Trade Organization rules, countries can limit trade for national security or public moral reasons, Wu said, exceptions that authoritarian governments would likely cite when filtering politically sensitive material.

The company's trade initiative reflects Google's increasing acceptance of the value of federal lobbying. The company didn't hire a lobbyist until 2003, according to public filings, but paid the high-powered Washington-based Podesta Group $160,000 last year to work on Internet free-speech, tax and other issues.

Human rights groups say Google's censorship efforts seem sincere, albeit motivated by bottom-line incentives.

"Free expression is a unique selling point" for a company like Google, O'Brien said. Filtering and censorship "diminishes the value of their product."

Yet last month at the company's annual meeting, Google's board recommended investors vote against a shareholder resolution urging Google to renounce censorship.

The resolution was defeated, although Google is already acting on some of the proposal's ideas, including working with other technology leaders, such as Microsoft Corp. and Yahoo Inc., to develop a set of principles on how companies should respond to censorship and other human rights violations when doing business abroad.

Human rights advocates, academics and corporate social responsibility groups are involved in the project, announced earlier this year.

Meanwhile, Google's global growth efforts continue. YouTube said Tuesday that it plans to expand into nine other countries, including Brazil, France, Spain and Poland, offering local-language Web sites and highlighting videos of domestic interest.

In China, where Google is the No. 2 search engine behind the domestically based Baidu.com, the company said in April it will increase its investment as it works to create more content of interest to Chinese users.